Question 1

I don't have a big budget. Can I afford digital Marketing?

Accepted Answer

YES! Digital marketing is an umbrella term for marketing and engaging with audiences or target markets online. You can perform "digital marketing" with no budget, just by putting in what we call "sweat equity"  time.

First, understanding your business goals, priorities, budget, resources and timeline will help plan how to spend your digital marketing budget. This will save you time and money that may have been spent on the wrong programs, or the right programs at the wrong time.

Approach everything from a business point of view first, THEN a marketing view (on how to support those business goals). THEN how digital marketing, specifically, asa tool can add to your Marketing strategy based on your unique resources, timelines and budget.

We consult with many different sized companies from small mom and pop stores, to budget constrained start-ups, to larger corporations. We start each with a free consultation to give you an over view of what you could accomplish based on your specific budget, resources, goals and timelines.

Some choose to continue with consulting and execute a plan themselves. Others choose to have Greatly Digital Media execute, and still others opt to have staff be trained in specific areas with growGREAT Training in order to then execute the strategic plan efficiently and effectively.

We are your partner and will find the best plan customized to your needs.

Question 2

What are SEO and AEO or GEO?

Accepted Answer

SEO stands for search engine optimization. It is the way that Google finds your website, determines what the content of each page is, and then makes your website pages available to their customers when someone types a specific keyword into a google search looking for results.

AEO is Answer Engine Optimization and GEO is Generative Engine Optimization. Basically is the process of getting information ranked in ChatGPT, Gemini, Perplexity, Claude and other AI Learning Language Models.

Question 3

How can I rank my local business higher for SEO or AI searches?

Accepted Answer

There are many elements that go into Search engine optimization including local versus non local listings. You need to optimize your website in three areas

1) Onsite (your pages title, copy etc...)  
2) Offsite increasing your trust and authority with Google so they rank you above a similar site 
3) Technical SEO which is the experience someone has on your site with speed, etc...

Some of these elements you can take care of yourself. Others you want to hire an expert. Sign up for one of our free webinars to see how you can save time and effort and get your website ranked.

Question 4

What is the best way to start on social media?

Accepted Answer

The best way to start on social media is to call for a free consultation. Don't waste a lot of time and effort posting on platforms that are not right for your target market, or posting on social media when you have no followers or no one sees your post.

Putting together a plan with an experienced partner like The Greatly Agency takes about 30 minutes, but will save you countless wasted hours on activities that do nothing to  move your business forward towards its goals.

Question 5

What exactly is digital marketing?

Accepted Answer

Digital marketing is an umbrella term and encompasses any form of marketing that is conducted predominantly online. Typically digital marketing activities are broken down into groups that target consumers (B2C or business-to-consumer, or D2C direct-to-consumer), other businesses (B2B or business-to-business).

Programs in a typical digital marketing toolkit might include:
 • Search Engine Optimization (SEO) 
 • Paid Ads: PPC, Pay-Per-Click, Google Search and Display Ads, LinkedIn Advertising, TikTok Ads, Facebook Ads, YouTube Ads, Programmatic Ads
 • Email Marketing
 • Social Media Marketing
 • Marketplace advertising (Amazon, Etsy, etc...)
 • Other

Deciding which programs are best for you is an important part of your business strategy. It is important to remember digital marketing is a tool to support a larger Marketing Strategy, which in turn should support overall Business Strategy and goals.

Question 6

What exactly is Lead Generation?

Accepted Answer

• B2B Business to Business
 • B2C Business to Consumer

Question 7

What exactly is a content calendar?

Accepted Answer

A content calendar is a plan for a regularly scheduled cadence of communication and content to keep prospective customers and existing followers engaged with your brand.

A content calendar might include dates to post:

• Blogs
 • Newsletters
 • Social Media
 • Local Business Profile Updates
 • More

Typically to start a content calendar has set categories of content, sprinkled with more spontaneous sharing set in regular intervals. Additional content is layered in to the schedule based on the engagement results.

Greatly Digital Media helps your business conceive, create and coordinate the right strategy.

Question 8

What  is digital marketing automation?

Accepted Answer

Digital marketing automation is a way for small businesses to automate many tasks like sales outreach or promotions to create more efficient processes, allowing them to scale faster with fewer resources, and smaller budgets.

Marketing automations might include:

• CRM sales workflows
 • Lead generation and lifecycle nurturing
 • Promotional and Brand drip campaigns
 • Social media networking

Question 9

How can I find affordable web design?

Accepted Answer

There are two major kinds of website design: 1) those that are information only 2) those that accept bookings, payments or some other kind of action taken directly on your website.

Determining which fits your needs NOW, while allowing for a scalable upgrade towards future needs, is the biggest challenge most small businesses with limited technical knowledge of websites will face.

Let us be your partner whether it is simply guiding you toward the right type of website and preventing you from wasting a lot of money (The Greatly Agency consulting), or fully designing the site for you (Greatly Digital Media).

Contact us today to talk through the best plan for your business.

Question 10

Who offers digital and marketing training near me?

Accepted Answer

growGREATLY Training is a full service training groups in the United States offering remote workshops for individuals or teams. It is part of The Greatly Agency Digital Studio suite of services.

The Greatly Agency excels at the following services:

• Business Basics: Goal Setting, Profitability and Ad/Sales ROI
 • Foundations of Marketing: Customers, Competition, Target Market, Measurement and Metrics.
 • Digital Marketing Basics: SEO, Paid Ads, Social Media, Email Marketing and More.

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