Digital Marketing Must-Haves
Many small businesses we work with are overwhelmed with how much you need to do in the digital world to grow your business.
We see our role as a guide to prioritize your efforts, bearing in mind the stage of your business.
Below are some of the digital basics we have gathered through working with hundreds of small businesses like yours.
Need help executing?
Create a Web Presence
80% of Consumer research happens online.
Even if you don't have a website (recommended for legitimacy and branding control) you need to have some sort of web presence: a Facebook page or Google My Business profile or somewhere where people can find out more information about your company.
Optimize Your Website Pages for SEO
People need to know your website and business exist.
Optimizing your pages and submitting them to the Google Search Console is a must have to drive traffic to your site.
WIX and The Greatly Agency make this easy.
Have a Strong
When people find information about your business what do you want them to do? Call? Fill out a form?
Help guide your visitors to take the action you want. Gather their contact information and start to nurture your new relationship.
Good design and a call-to-action is a basic need for your website.
You have put in all of this effort, how do you know if it is working and where it is not working?
Google Analytics is free, easy to implement with WIX and has enough robust reporting and insights to help any business.
Don't know how to implement it? Scared of code? Contact us and we can get it set up quickly and painlessly, along with a free tutorial on how to use it.
Create a Facebook Page
Regardless of your own habits, over two-thirds of Americans are on Facebook and cover almost every target audience. It's free. It's fast and easy to create a page. It covers marketing, branding, customer service, public relations and more. It works whether your company is products or services.
Unsure how to do this?
Go From Good to GREAT
OK. You have followed all of our tips (yea!) and you now have a website (tip1). People can find you in search (tip 2). You have a strong call-to-action and way to capture prospective customer information (tip 3). You can measure how people got there (tip 4). You are building basic awareness with Facebook (tip 5).
How do you go "Next Level"? How do you build more awareness and MORE traffic to your website? How do you convert the prospective customers whose information you have gathered?
We can help you answer those questions, devise and execute a plan that works for YOU given your budget, time and resources.